From the King Of Blogging, Sean Conners. Various articles and op/ed's on just about anything from A to Z. Politics, religion, entertainment and whatever else seems interesting at the moment. Members and non-members alike are welcomed to participate in th
Apple Computer Inc. is no more. This week, along with the announcement of their new "iPhone" gadget, the growing and diversifying company decided to shed the "computer" part of it's corporate title. This should better reflect the ways in which Apple Inc (it's new name) is positioning itself not only in the competetive personal computer market, but in the music, communication and other fields as well.

And in my opinion, Apple has done a brilliant job in "reinventing" itself. It seemed, about a decade ago, that Apple would soon be amongst the bulk of "dotcom" busts as the windows based "PC " format of the personal computer began to squeeze Apple out of the market.

But with the return of Steve Jobs and a brilliant marketing plan, Apple seems to be poised to be a dominant business force in the coming years. In fact, analysts like Jim Cramer say that Apple should be amongst the handful of "must own" stocks.

Apple's popularity over the last decade has been boosted in the computer realm with built in programs like "iLife" which has revolutionized the way we use computers. The "Garageband" portion of the software alone, which allows users to enjoy nearly professional level of home recording for musicians and even non musicians alike, has been especially popular causing the entire home recording industry on the other side to respond with many imitators. Unfortunately, none of them share garageband's intuitiveness and ease of use, tho some more "professional" level software programs have been developed like Pro Tools and Ableton's "Live" series of software.

"iLife" also allows many other useful functions like making slicker than usual home movies, slide shows and other multi media presentations without being a programmer or a computer ace.

Then came the iPod. The iPod is no less revolutionary product than the walkman was for Sony. In fact, Apple has enjoyed even greater brand loyalty than Sony did utilizing the combination of iPods with their "iTunes" online service which has done for downloading what the 45rpm single did for rock and roll. Of course Microsoft has tried to duplicate Apple's success only to fall flat on it's face with their mp3 player and downloading service.

Indeed, the Apple brand is worth it's weight in gold a decade after many had written them off. It may be that this is an Apple world and we are merely living in it. Only time will tell. With the shedding of it's "computer" monicker, Apple seems poised to lead, rather than follow others into the rest of the 21st century.


Comments
on Jan 09, 2007
Feeling feisty over their latest court win!  I guess they got the bucks for another court battle.  Frankly, I think they will lose this one.  But then I thought they would lose the last one as well.  So dont bet the house on my non-prognostication powers.
on Jan 10, 2007
i think the court stuff is small potatoes in the long run,,,just like it was for microsoft...the beauty of apple is it's products and adaptability to this "flat world" we live in. plus, they have done what no one else could do...make computers "cool." and now their multi media products and services are literally setting the standard for the industry.
on Jan 16, 2007
it's new name


I hate to say it. I really do, but this is one thing that bugs me more than any other. In the words of the inimitable Strong Bad, "If you're showing possession, it's just "I-T-S", but if you're making a contraction, then it's "I-T-apostrophe-S". Scalawag. You're showing possession, it's just ITS.

[/grammar lesson]

Other than that, you do make some seriously valid points in your article. The iPod was a revolutionary device. But . . . I don't think this is an Apple world yet. Analysts estimate that only about 3% of computers worldwide are Apple machines. When you're still fighting 96% (give or take 1% for us Linux lubbers) of the market, it's not your world. It's still very much Microsoft's game, and with Vista coming out and showing the potential it does as an OS, I don't think many people will be migrating to the Apple brand for their computing needs.

Besides, Apple owners (being one of those as well) are asses. They think they're "hot stuff". But they're just a niche, albeit a growing niche.
on Jan 16, 2007
I hate to say it. I really do, but this is one thing that bugs me more than any other. In the words of the inimitable Strong Bad, "If you're showing possession, it's just "I-T-S", but if you're making a contraction, then it's "I-T-apostrophe-S". Scalawag. You're showing possession, it's just ITS.

[/grammar lesson]


i should have known that. i am actually familiar with that grammar rule, but use the apostrophe out of unthinking habit all the time. we all have our quirks, lol...thanks for the reminder.

on Jan 16, 2007
lol...thanks for the reminder.


No problem . . . at least you took it in the right light, as a bit of ribbing and not a scathing commentary on your abilities as an author.
on Jan 16, 2007

To gang tackle with SC, Apple is a great inovator!  But they cant sell squat!  They come out with a product, and then the knock off artists make it cheaper.  Apple's achilees heel (and always has been) is not in licensing their ideas, and instead on trying to make as much moola off them before the knock offs kick them out of the market.

And that is why they will always be a niche company.

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